​Analogue Living

Rooftop Socialite or Moonlight Gypsy ?!

Ever wondered why and how you chose a certain perfume? Was it promoted by a famous A- list celebrity, you just liked the looks or did you actually liked the smell? I guess It's personal and there's a difference between men and women, there's that.

Nevertheless fragrancy startup Pinrose took another approach with it's “scent finder”. Answer a couple of questions and based on an algorithm a top 3 dazzling scents pop out. The scents have names like Camp Rebel, Ballroom Philosopher, Rooftop Socialite, Moonlight Gypsy and sell for around $50.


According to the founders Erika Shumate and Christine Luby it works around 75% of the time.  The fragrances work appealing because they match the wearers mood and fit their personalities given the answers from the questionnaire. Although the proces of finding the right scent becomes so simple it would definitely speak to men - Like.Buy.Done.  It's only available for women, for now.

It's a clear signal that companies are using different business models and techniques to reach customers nowadays. In the future they are planning to combine with Big Data to their advantages as well, for defining preferences based on a person’s Instagram or Pinterest profiles.

It's interesting to see how people will react with technology being used in new way and predicting what will appeal to them. And with the privacy issue intensely burning, will the collected data about you, also be used for example when you shop for groceries? Because my mood and eating tendencies are quite the happy bunch. A lot of our behavior is based on emotion. Basic marketing; Finding out what people want and give it to hem. Making a businessmodel work based on moods is therefore more personalized and that's they way we're heading.  

Wondering if a algorithm beats your girlfriend's advice on cologne, check it out and take the test here!