​Analogue Living

No More Water Waste - Nike Colordry Technology

While in earlier posts the waste of water in the fashion industry came up. I came across something interesting called Colordry. In layman terms it means that in the proces of dyeing clothes no water is used. Which will result in a lot less wasted water and a dramatically decrease in the use of harmful chemicals. Nike estimated an 100-150 liters of water is needed to process one kg of textiles today. Industry analysts estimate that over 39 million tons of polyester will be dyed annually by 2015.

Executive Vice President Kuenlin Ho said:

Compared to traditional dyeing methods, the ColorDry process reduces dyeing time by 40%, energy use by around 60% and the required factory footprint by a quarter. It’s also the most saturated, intense and consistent color we’ve seen.

A Dutch start-up, DyeCoo Textile Systems B.V., invented a technology to replace water, normally used for dyeing, with recyclable CO2, reducing energy use and eliminating the need for added chemicals in the process. This innovative technology has a great positive impact on the environment and the world we all live in. 

Signals like Nike Colordry and RAW for the oceans show that big fashion brands are changing their old ways and adopting new technologies for the better. This sets new eco-friendly standards which hopefully spreads onto other industries. 

'Weapons for life'

What is it?

The beginning of this year started creative for people of Uruguay. Their government decided to solve problems with an out of the box mentality.  In order to reduce the number of unregistered firearms, they created 'Weapons for life'.  Citizens can trade their weapons for a shiny* new bike or low end computer.   


Why it’s Cool!

There two ways of interpretation. Let's start out positively; If you look at it from a normal citizen point of view it's a win-win situation. Reducing gun crime while improving their lives with stuff they could actually use to get by and become more informed or educated. But realistically seen, guns are power and power means money, money is necessary for food etc. If you look at the famous piramid of Maslow you see people need basic physical and safety needs first before they are going to look for bike mates or work on their self-actualisation.      


Future growth potential 

There are always two sides to a story although I doubt that Maslow's psychology has changed in the past decade. For a government it is a new edgy way of dealing with their problems and therefore I do wonder about the outcome of this project. Because 'Change is the only constant' and might this project succeed it would be astonishingly interesting to take a closer look at it. It would change ways of solving problems among people and bring life to a new form of dealing with old issue's, the creative way.

Source :

As long as it's cold..

It's weekend once again and there are beer drinking days ahead of us! So as a Graphic designer you're quite 'Color aware' . Yes, friends make fun of me. Nevertheless I got THIS to change your mind. Jeh! Check : color, origin and lots of other beerinformation with palls and start R E A L conversations, AHW-YEAH!   

Get Sophisticated!