​Analogue Living

No More Water Waste - Nike Colordry Technology

While in earlier posts the waste of water in the fashion industry came up. I came across something interesting called Colordry. In layman terms it means that in the proces of dyeing clothes no water is used. Which will result in a lot less wasted water and a dramatically decrease in the use of harmful chemicals. Nike estimated an 100-150 liters of water is needed to process one kg of textiles today. Industry analysts estimate that over 39 million tons of polyester will be dyed annually by 2015.

Executive Vice President Kuenlin Ho said:

Compared to traditional dyeing methods, the ColorDry process reduces dyeing time by 40%, energy use by around 60% and the required factory footprint by a quarter. It’s also the most saturated, intense and consistent color we’ve seen.

A Dutch start-up, DyeCoo Textile Systems B.V., invented a technology to replace water, normally used for dyeing, with recyclable CO2, reducing energy use and eliminating the need for added chemicals in the process. This innovative technology has a great positive impact on the environment and the world we all live in. 

Signals like Nike Colordry and RAW for the oceans show that big fashion brands are changing their old ways and adopting new technologies for the better. This sets new eco-friendly standards which hopefully spreads onto other industries. 

Pharrell - Happy! - Jeans? - Part.2

Here a quick update from a previous post! Your eco friendly fashion option will be available n stores and online August 15, 2014. It's great initiative and I wonder if others will follow in unconventional ways of making products that better for both humans and the environment.

If you like what you read and want more sweets catch up here! 

''Raw for the Oceans- Proces illustration''

''Raw for the Oceans- Proces illustration''

Pharrell - Happy! - Jeans? - Part.1

Pharrel Williams, known as pop artist and his tick for fashion, presents ‘RAW for the Oceans’. A collaboration between Bionic Yarn, Parley and G-Star RAW. This brings all kinds of specialties to the 'sustainable fashion' table, think for example of high performance eco threads that will represent a new yarn structure in jeans by Bionic Yarn. Guidance by the creative and engaging thinking of the movement Parley and fueled by the big fashion giant G-Star RAW with the constant drive to innovate. 

in a nutshell they will make denim out of plastic that is polluting ocean. When it was presented at the American Museum of Natural History's Hall of Ocean Life Pharrell said.

"If we do what we're supposed to do then everyone can be happy."

I think a huge problem is being tackled here in a important new way. The problem at hand here is that making a pair jeans is equivalent to 9,982 liters of water, that means flushing your toilet around 950 times. Although that number is scary high people will buy new jeans anyway and will certainly not flush less then they absolutely have to. The cool thing is that Pharrell offers a better environmental and fashionable option so that people can actually chose. A freedom that's not always available with other products but hey it's a start.  

Whenever a company or campaign yells the word 'Eco' question marks appear in my head and for this specific case I wonder if they intend to collect every bit of plastic in a eco friendly way with eco friendly ships on eco friendly fuel. You get my drift how sustainable is it really form start to finish? This determines a lot in my opinion on the future outcome of this project. And if there interested in doing some real good for the oceans I know a Dutch nineteen year called Boyan Slat old who has real good innovative approach.