​Analogue Living

No More Water Waste - Nike Colordry Technology

While in earlier posts the waste of water in the fashion industry came up. I came across something interesting called Colordry. In layman terms it means that in the proces of dyeing clothes no water is used. Which will result in a lot less wasted water and a dramatically decrease in the use of harmful chemicals. Nike estimated an 100-150 liters of water is needed to process one kg of textiles today. Industry analysts estimate that over 39 million tons of polyester will be dyed annually by 2015.

Executive Vice President Kuenlin Ho said:

Compared to traditional dyeing methods, the ColorDry process reduces dyeing time by 40%, energy use by around 60% and the required factory footprint by a quarter. It’s also the most saturated, intense and consistent color we’ve seen.

A Dutch start-up, DyeCoo Textile Systems B.V., invented a technology to replace water, normally used for dyeing, with recyclable CO2, reducing energy use and eliminating the need for added chemicals in the process. This innovative technology has a great positive impact on the environment and the world we all live in. 

Signals like Nike Colordry and RAW for the oceans show that big fashion brands are changing their old ways and adopting new technologies for the better. This sets new eco-friendly standards which hopefully spreads onto other industries. 

Pharrell - Happy! - Jeans? - Part.2

Here a quick update from a previous post! Your eco friendly fashion option will be available n stores and online August 15, 2014. It's great initiative and I wonder if others will follow in unconventional ways of making products that better for both humans and the environment.

If you like what you read and want more sweets catch up here! 

''Raw for the Oceans- Proces illustration''

''Raw for the Oceans- Proces illustration''

Pharrell - Happy! - Jeans? - Part.1

Pharrel Williams, known as pop artist and his tick for fashion, presents ‘RAW for the Oceans’. A collaboration between Bionic Yarn, Parley and G-Star RAW. This brings all kinds of specialties to the 'sustainable fashion' table, think for example of high performance eco threads that will represent a new yarn structure in jeans by Bionic Yarn. Guidance by the creative and engaging thinking of the movement Parley and fueled by the big fashion giant G-Star RAW with the constant drive to innovate. 

in a nutshell they will make denim out of plastic that is polluting ocean. When it was presented at the American Museum of Natural History's Hall of Ocean Life Pharrell said.

"If we do what we're supposed to do then everyone can be happy."

I think a huge problem is being tackled here in a important new way. The problem at hand here is that making a pair jeans is equivalent to 9,982 liters of water, that means flushing your toilet around 950 times. Although that number is scary high people will buy new jeans anyway and will certainly not flush less then they absolutely have to. The cool thing is that Pharrell offers a better environmental and fashionable option so that people can actually chose. A freedom that's not always available with other products but hey it's a start.  

Whenever a company or campaign yells the word 'Eco' question marks appear in my head and for this specific case I wonder if they intend to collect every bit of plastic in a eco friendly way with eco friendly ships on eco friendly fuel. You get my drift how sustainable is it really form start to finish? This determines a lot in my opinion on the future outcome of this project. And if there interested in doing some real good for the oceans I know a Dutch nineteen year called Boyan Slat old who has real good innovative approach.

Think 'Beyond Eggs'

+ What is it? 

‘Beyond eggs’ by hampton creek foods brings an alternative for eggs. Well it’s actually a plant that can be produced into a sort of flower. The consumer and food industry can use ‘Beyond eggs’ instead of chicken eggs.    

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The advantages vary from from less cholesterol and water usage to humane breeding conditions. There is also a wide application range like baked goods, pasta, salad dressings and even your scrambled eggs.Vegetarian proof and protein rich , two important factors that have influence of today's 'aware' shopper.

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+ Why it’s Cool!

If the product fur fills all it's claims, this product would step to the table and be number one in no time. Aside of the product itself it's important to see that innovative and creative thinking is what led them to this unique new product. When back in the days Mr.Ford asked people how he could make their horse carriage faster, almost everybody suggested more horses. A car was the solution.   

Luckily a lot companies are looking for sustainable and new ways to cover our needs. A lot of products are being re-invented out of necessity for example meat proteins because of growing world population and change in demands. In Asia we see a rise in consumption of meat and also the U.S is wondering if they can keep supplying meat and dairy products. The U.S consumers intake will rise to a respectively 102% and 82% by 2050. Plants play a big role in the solution. This is seen in sports, where plant protein supplement market is on the rise. it was first introduced because of allergy and intolerance, now they are also becoming popular among vegetarians.  

+ Future growth potential

A minor is the american style of marketing they use, it's one of the main reasons I still question the value and claims of the product. For example on the picture you see the word 'healthier' and 'safer', when did cupcakes become healthy? you might ask.

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If you have a good product, tell the truth and do not make it better that it is because can do damage to the product and erase something that was good in it's core.

Again, if all is so positive as it claims to be, it would beat an regular egg by a mile, But I think concepts like this only really succeed when society’s mindset is ready for it (this can be out of scarcity) because it has to be open for change. The product could open new doors and possibilities and I wonder what third world countries would think of this innovative product. While searching for an alternative the kept the price in mind and while I do not know what this means for the eventual quality of the product it includes important values of the consumer who wants the same or better for less money. Being cheaper than regular eggs but still keeping all the advantages it's a no-brainer for your wallet but what about the mind? are you ready to replace eggs?

Sources :!-Why-muscle-is-a-hot-new-issue-and-the-rise-of-the-aware-shopper