​Analogue Living

No More Water Waste - Nike Colordry Technology

While in earlier posts the waste of water in the fashion industry came up. I came across something interesting called Colordry. In layman terms it means that in the proces of dyeing clothes no water is used. Which will result in a lot less wasted water and a dramatically decrease in the use of harmful chemicals. Nike estimated an 100-150 liters of water is needed to process one kg of textiles today. Industry analysts estimate that over 39 million tons of polyester will be dyed annually by 2015.

Executive Vice President Kuenlin Ho said:

Compared to traditional dyeing methods, the ColorDry process reduces dyeing time by 40%, energy use by around 60% and the required factory footprint by a quarter. It’s also the most saturated, intense and consistent color we’ve seen.

A Dutch start-up, DyeCoo Textile Systems B.V., invented a technology to replace water, normally used for dyeing, with recyclable CO2, reducing energy use and eliminating the need for added chemicals in the process. This innovative technology has a great positive impact on the environment and the world we all live in. 

Signals like Nike Colordry and RAW for the oceans show that big fashion brands are changing their old ways and adopting new technologies for the better. This sets new eco-friendly standards which hopefully spreads onto other industries. 

Good form is everything

In this era of technology everyone is spending a lot of time behind a computer, smartphone or tablet. While you are not always noticing the effects right away your body may disagree on the longterm. All these ours combined cause a lot problems like back pain. Roughly 80% of the older population has these physical concerns. A big part is developed by having a wrong posture while sitting, walking or sleeping. Designer Neda Naef from Upclothing based in Paris made a T-shirt that helps keeping your posture. 


While it not only helps keeping good form it also boosts your charisma, having your shoulders in the right position and not hanging to the front, it opens up your body which might lead to more people noticing you and eventually conversation. In a society where individualism is still a big factor this shirt can symbolize as a smal counter reaction There’s been a lot of research how posture effects communication. While this is not everybody’s goal you are sure helping out your spine. The shirt aims for a ‘Friendly effect’ for it’s wearer according to the designer, but with a price around the fortune area (€127,-) it sure is an assault to your wallet.    


Somewhere around the line everything changes and I think clothes are evolving too. You see it in sports with Nike’s Hyperstrong gear, meant for better sport performances. Clothes health and sport are becoming more attached and can really improve a persons way of living and With nanotechnology around the corner this could be a golden duo for future clothing.